Invenergy
Clean Energy
Role
Creative director
Delivered
Brand expression
User experience
Website redesign
Design system
Illustration
Brand guidelines
As Invenergy approached its 20th anniversary, the company had evolved from a startup to a leader in the clean energy space. With a growing global demand, they needed to refresh their brand and digital experience to accurately reflect their position as an industry leader and effectively conveyed their proven pathfinder vision.
DIGITAL EXPRESSION
We translated their strategic traits of stability, confidence, and drive into a refreshed digital expression that felt established, sophisticated and assured. The color palette was expanded to include a dark and light green to create a more monochromatic primary palette. A bright yellow was added as a counter point to the greens and serves as the action color throughout the website. Helvetica Neue is their primary typeface, we updated the typescale to include oversized headlines that feel confident and bold. The photography art direction showcases the scale and breadth of their projects. And we worked with an illustrator to create a custom illustration library to help with the storytelling of their people, services and community.
DIGITAL EXPERIENCE
Our team worked alongside UX, content strategy, copy and development teams to create an intuitive and user-friendly experience that convey their global portfolio, values and accomplishments.
Over the course of five, two-week sprints we created 16 page templates, global navigation and a comprehensive design system that included an interactive project map, corporate timeline, infographics and illustration library. We created a product design kit (PDK) to codify all of the foundational and global elements and capture the functionality and intent for each component of the system. The website was translated into four languages and built to be responsive and accessible on all devices.
Credits:
Agency: VSA Partners
Executive Creative Director: Nick LoBue
Creative Director: Amber Dunk
Designers: Abby Williams, Morgan Itterly, Joel Estrada, Clayton Harper
Motion: Thomas Horne, Bryan Haney
Writer: Brett Wilkes, Hojo Willenzik
Content Strategy: Carolyn Tedholm
Strategy: Jess Sochol
Project Management: Kristin Cella
Client Engagement: Jerry Stiedaman
Illustration: Arthur Mount